Sometimes, WooCommerce's built-in pricing options are not enough. For example, if you want to offer your products at different prices for different customers. Especially when they buy more. Today, I will show you how to bulk discount in WooCommerce for guests, user roles, and members.
Table of contents
- What is Bulk Discount and when to use it
- How to set Bulk Discount in WooCommerce
- Flexible Pricing - dynamic prices in WooCommerce
- Compare discount types you may use
- Roles & Groups universal discounts
- Bulk discounts for specific products (and variations)
- Category Pricing (simple)
- Advanced Category Pricing - rules and scenarios
- Discounts for Order Totals
What is Bulk Discount and When to use it
You may want to use bulk discounts for many reasons.
For example, to give lower prices to selected customers (with better terms upon special business agreement). If you sell your products or services through retailers, then bulk discounts for members will raise the sale rate.
Also, you can offer them if the cart value exceeds a certain level. Such discounts will encourage your customers to order higher-value orders.
How to add discounts in WooCommerce
Basically, in WooCommerce you can use sale prices, coupons, and additional plugins.
The first approach is easy to set for one or more products. You can add sale prices in Products → All Products → Bulk Actions → Edit by setting sale prices or lowering the regular ones. But it works store-wide and does not differentiate between the type of clients or the current cart value.
Coupons give you more control. You may define rules for a discount (category, product, expiry date, e-mail address of the customer). The saved value will be visible only after entering the coupon code during shopping. Read more about WooCommerce coupons (this solution may be interesting if you have a few customers).
Let's see the third option!
Flexible Pricing - dynamic prices in WooCommerce
When your store grows you may want to offer your products cheaper. For example,
- for customers that negotiated better terms,
- from a region/country in which you wish to grow,
- or when they're simply loyal and buy more.
The Flexible Pricing WooCommerce plugin lets you define promotions and discounts for roles, groups, categories, products, and order value. You will set better prices for different customers (type, from a specific region, or being loyal).
But how choose the correct type of discount?
It's a good question. That's why I collected all types of discount types in the table below.
Compare Flexible Pricing discount types
In the table, you can see the benefits of using each type of discount.
|Type of rules||When to use & How it works||Type of discounts||Settings for Guests, Users, Groups||Pricing Dates|
|Role Pricing||Set lower prices for all products for selected user roles||Percentage discount|
|Set lower prices for all products for groups of customers||Percentage discount|
|Product Pricing||Create discounts for one product, specific variations & use advanced rules:|
- for user role/ group,
- based on product, variation, or quantity,
- bulk discounts or special offers
|Category Pricing (simple)||Set lower prices for all products from an entire category||Percentage discount|
|Advanced Category Pricing||Create discounts for products from chosen categories if the cart contains product(s) from selected categories. Depend on:|
- user role/ group,
- item quantity or sum of category.
Choose bulk discounts or special offers
|Orders Totals Pricing||Create discounts for the entire order. You can also condition discounts with|
- user role/ group,
- cart total, category total, or order history
Do you see more/ would see another scenario for Flexible Pricing rules? Let us know!
Roles & Groups - Global Settings for all products
Simple and Fast Approach. Define percentage or price discount. Enable bulk discount for customers from selected user roles or groups (with the free Groups plugin).
Bulk discounts for specific products (and variations)
Advanced and Full Control Approach. Select/ set rules for each product. What is more, you can select user type and set a discount schedule. That means you may add many customized pricing rules (bulk discount, special offer, variations). The disadvantage of this type is that you need to define settings for every product.
Choose bulk discount with price/ percentage discount (or fixed price), then choose user roles or groups.
Simple rules for categories affect products from the entire category (or categories). To set promotions for the whole category that'll also depend on user role/ group, see the next discount type.
Advanced Category Pricing - rules and scenarios
You may create lots of scenarios here with bulk discounts and special offers. Choose user roles/ groups for rules and set the schedule. Just be careful with adding many cross rules. Test multiple and active rules before final launch. You may test them in our free demo (also with all of our plugins).
Value & Loyalty matter! Discounts for Orders
Who - choose user roles, groups, guests for which your new discount rules will work. Give clients from a specific group (e.g. member, partner, top5) higher discounts and better prices than for first-time buyers.
When - decide if you want your rule to work based on the cart's value, category, or customer's purchase history. Set pricing dates if you want to prepare them in advance!
How much - set percentage or cart discount. Add values for many order total ranges.
Bulk Discounts - Why & How to use them in WooCommerce
Why? Create promotions in WooCommerce and offer a special bulk discount for members and user roles. Manage different prices for many levels. Encourage members to buy more and commit (to get better rates, offer additional services, become your exclusive retailer, etc.).
Lower prices can also result from the higher cart value.
Discounts may raise your long-term income and increase sales.
How? The short answer? Flexible Pricing WooCommerce. The plugin gives you several discount types, pricing rules, and options for members, users, categories. And full control on when to apply them!
Flexible PDF Coupons WooCommerce
There is also one plugin that may help you draw your customers' attention!
The Flexible PDF Coupons WooCommerce lets you add gift cards and vouchers to your store. Offer them to get your income right away/ faster. A person with such a voucher can choose products for the exact price of the gift card. Or use it as a discount and order more items.