Offering WooCommerce coupons to your customers always comes with win-win situations - customers are more willing to buy so your sales grow. Wondering how to set up coupons feature in the WooCommerce platform? Read on to learn the entire process.
How to enable WooCommerce Coupons?
The activation process is as easy as a pie. Just go to WooCommerce in the left-hand WordPress menu, click Settings and then select Checkout tab. Now you need to enable coupons by ticking the checkbox.
Adding WooCommerce Coupons
Right after activating coupons, you can add your first coupon. You can simply do this by choosing Marketing → Coupons and then clicking on Add coupon button.
Now it's time to add a new coupon.
To add your coupon, fill in the following fields:
Coupon code - this is a discount code entered by the customer in the cart.
Description - in this field you can add some information about your coupon, with as many details as you need. The description is only visible in the admin panel. Even though the description is optional, it's good to use it. If you have multiple promotions or marketing campaigns it will help you identify the coupon after a few weeks or months.
- Percentage discount - a type of discount used when the item is discounted by a percent of the original price (for instance, a 20% off coupon).
- Fixed cart discount - it's a fixed value discount for the entire cart. For instance, it could be a coupon worth $100.
- Fixed product discount - a fixed discount for selected product only.
Coupon amount - enter the coupon value as an amount or by percentage, depending on coupon type you choose. Use a decimal system appropriate for your shop's locale. Don't use the currency or percent sign - just enter the number.
Allow free shipping - check this box if you want to offer your customers a free shipping coupon. However remember to enable the Free Shipping voucher option in WooCommerce → Settings → Free Shipping → Free Shipping requires. Learn more about WooCommerce Shipping →
Coupon expiry date - optionally select the day when the coupon is no longer active.
Here you can set a limit for selected products, categories or email addresses. This configuration is optional, so you don't have to restrict the coupon usage.
Minimum/maximum spend - this option allows you to enter the minimum or maximum value of your coupon order (which is a subtotal needed to use the coupon). Remember that the amount is set before tax calculation.
Individual use only - check this option if you don't want the discount to be used in combination with other coupons.
Exclude sale items - tick this checkbox if the coupon can't be applied to products on sale.
Products - select a list of products that the coupon will be applied to.
Exclude products - select the products to which the discount won't be applied.
Product categories - select the whole categories that will be eligible for the discount.
Exclude categories - this option allows you to select the categories to which the discount won't be applied.
Email restrictions - enter the email addresses that can use the coupons. If you want to add more than one email addresses, separate them with a comma.
Here you can set usage limit for your coupon. This configuration is also optional, so decide yourself whether you want to use it or not.
Usage limit per coupon - specify how many times the coupon can be used before it expires.
Limit usage to X items - enter the maximum number of items the coupon can be applied to (for product discounts).
Usage limit per user - specify how many times each customer can use the coupon.
As you can see, the configuration isn't complicated at all. But if you have questions or need my help, don't hesitate to ask in the comments. We are always happy to help!
When WooCommerce Coupons are not enough
WooCommerce coupons are a great but limited feature. They do offer category discounts, scheduling and restrictions to emails to name a few great additions.
But they require the customer to enter the coupon (they do not work automatically based on selected conditions), do not offer BOGOF (buy one get one free), BOGOHO (buy one get one half off) or discounts for groups of customers.
These are huge drawbacks if you want to create flexible promotions and fight for more sales. But paraphrasing famous Steve Jobs' quote: There's a plugin for that :)
Need more features to create a promotion?
With Flexible Pricing you instantly get:
- Price, percent or fixed discounts.
- Discounts for selected categories.
- Discounts for selected roles or client groups.
- Per product or variation discounts.
- Discounts based on order totals, totals in selected categories or customer order history.
- Different kinds of BOGOF (buy one, get one free) or BOGOHO (buy one get one half off) promotions. For example: buy X items of one product to get discount for Y items of this or other product.
- Buy product from selected category and get discount for another product from this or other category.